Working with multiple stakeholders, we connect the dots between partners and disciplines to solve complex business and brand challenges with the ambition to create destinations that are remarkable in every way.
Placemaking and destination brands help colour cities, elevate regions and create a sense of place. But to craft benchmark brands that become iconic destinations, creative partners need to understand how destinations are developed and how different components – like districts, infrastructure, and destination anchors – interconnect to feed into a master-planned vision.
At Brash, we work on new, developing and regenerating cities and regions from the early ideation stage. Our experience in placemaking and destination branding means we understand how each piece makes up the whole; and how the order in which things are implemented has a knock-on effect to a project’s success. A big part of our difference is knowing how to articulate the overall vision of a city or region masterplan into the individual placemaking and destination brands.
Our in-depth knowledge allows us to solve complex branding challenges, making us a unique and valuable asset to any team and big-vision project.
Experienced with working with everyone – from governments, financiers and masterplanners to developers, architects and project managers – we’re expert at connecting multiple stakeholders, partners and disciplines.
Residential Property
Real estate is a crucial component to placemaking and destination branding. We create ambitious brands for luxury residential offerings that help put a city or region on the map, supporting developers on residential property projects. Collaborating with wider stakeholders we also work with architects, construction teams and interior designers from ideation and pre-planning phases right through to on-site implementation.
Working with clients who push the boundaries we work on projects at the cutting edge of emerging trends such as branded residences. First developed with the Armani Residences at the Burj Khalifa, the idea was simple – partner with an established brand to deliver the experience of a hotel with the comforts of home,increasing the desirability and salability of residences while creating an already recognised sense of place within a destination. Now a global trend, we continue to work on branded residences with Omniyat and The Dorchester Collection.
Experienced with working with everyone – from master planners to developers, architects, interior designers and project managers – we’re expert at connecting multiple stakeholders, partners and disciplines creating ambitious brands for luxury residential offerings that help put a city or region on the map.
